Performing Arts

 
 

Carnegie Hall & Breguet PARTNERSHIP

Since its inception, Breguet has been an admirer & supporter of the arts, with a deep appreciation of excellence, innovation, impeccable design, and beautiful sound. This is exemplified in timepieces such as the Classique La Musicale 7800 and the Classique Répétition Minutes 7637. As fascinating as they are intriguing, these models feature some of the most remarkable complications in watchmaking history.

Alongside their dedication to sharing beauty and emotion, the musical and horological fields are closely intertwined by their common quest for precision & brilliance. This alliance between Music and Haute Horlogerie continues, as Breguet  enters our 12th season as the Exclusive Timepiece of world-renowned Carnegie Hall. Working with our longtime Carnegie Hall clients, THG was integral in the establishment of this innovative partnership that continues to flourish.

Keeping Time, a musical playlist carefully curated by Breguet, features artists and programs from past concerts sponsored by the watchmaker. The collaboration between Carnegie Hall and Breguet, created by THG in 2012, provides valued support to music — an art form to which the watchmaking brand attaches great importance. Carnegie Hall is as fascinating and beautiful as the music created in it over the last 132 years, and it is with great pride that Breguet features a series of clocks throughout the Hall – including a Tourbillon in the lobby, and four additional clocks representing the iconic Reine de Naples and Classique timepiece collections.

Listen to the curated playlist on Apple Music and Spotify.

 
 
 
 

Carnegie Hall & Cartier Partnership

THG secured Cartier to partner with our Carnegie Hall client for the exclusive 2012 thru 2018 Chairman’s Circle Dinner Evenings as an opportunity to develop a relationship with Carnegie Hall’s affluent patrons and to continue Cartier’s support of the arts. Robert and Hope Smith, Board President, hosts Carnegie’s Annual Chairman’s Circle Dinners at the Hall. Donors and Trustees are hosted for cocktails and hors d’oeuvres, followed by a spectacular private recital by renowned artists. The evening culminates with a lavish gourmet dinner. The partnership has proven to be an excellent platform for Cartier to develop ongoing meaningful relationships with a select audience of New Year’s most affluent but obscure arts patrons and consumers.

 
 
 
 

Breguet Performing Arts Partnerships

THG’s marketing and partnership relationship with the celebrated Swiss watchmaker started with the launch of their first US retail store in New York. THG developed a plan to position the historic brand as an icon of high culture by partnering with the country’s top arts organizations. THG negotiated with Breguet to become the first Official Timepiece of any American orchestra with the Los Angeles Philharmonic and the sole sponsor of Opening Night Gala at Walt Disney Concert Hall. Breguet’s two-year exposure included the first-ever logo projection onto the famed Frank Gehry designed concert hall and a Breguet Lounge showcasing a collection of rare timepieces at the Opening Night Gala.  The partnership included an intimate dinner at Breguet’s new Rodeo Drive boutique in Beverly Hills, which fostered direct sales of their ultra-luxury watches and jewelry.

THG conceived and negotiated with Breguet to become the first Official Timepiece of Carnegie Hall for a multi-year partnership to include specially-designed Breguet clocks permanently showcased in the major interior public gathering spaces of the iconic New York  landmark  building as well as  exclusive Breguet customer entertaining and sales promotion opportunities.

THG developed a partnership between Breguet, South Coast Plaza-Orange County and Carnegie Hall in support of music education programs. The launch experience took place at the Tourbillon Boutique and Jewel Court of South Coast Plaza, inclusive of a cocktail reception, concert performance by members of the Ensemble ACJW, featuring musicians of The Academy - a program of Carnegie Hall, Juilliard School and the Weill Music Institute - and post-concert in-store shopping.