Entertainment

Women In Film Partnerships

On behalf of our Women In Film clients, THG developed an exclusive multi-year automotive category co-presenting partnership with BMW to support their important work on behalf of women in Hollywood’s film industry and television. The partnership builds BMW brand awareness for women, while actively supporting women’s endeavors as a way to reinforce the company’s core values. The partnership provides opportunities for BMW to engage with their impressive 15,000 membership through sales promotion, calls to action throughout the year, auto displays, lead generation and brand awareness at key events that received over a billion national and international media impressions.

THG also developed an Official Airline partnership for Women In Film with Delta Airlines that provides access to key entertainment industry professionals to drive corporate business to Delta and brand awareness to further the airline’s consumer base. THG also sourced and managed an exclusive jewelry-watch category co-presenting partnership for Women In Film with Tiffany & Co. to position the brand as a key partner within the Hollywood community, while driving measurable sales.

In addition, THG secured Lancôme as Women In Film’s global exclusive beauty category co-presenting partner. The partnership kicked off with the annual Women In Film Oscar Nominees Party attended by all of the female 2018 Oscar Nominees in front and behind the camera; celebrities, influencers and press, generating over a billion worldwide media impressions.

Diana Krall & Jaguar North American Concert Tour Partnership

THG negotiated a multi-faceted partnership between Grammy Award winning jazz vocalist Diana Krall and Jaguar for Diana’s “Look of Love” Tour in forty North American cities. THG worked with Jaguar to develop extensive promotional elements to bring the partnership to life, including retail dealer programs, consumer sweepstakes, television and radio promotions and custom Diana Krall CD for Jaguar owners. THG arranged filming of Diana being driven thru the streets of Paris in a Jaguar for the opening segment of her BBC and PBS Television special “The Look of Love” and CD cover, bringing Jaguar high visibility in a targeted medium that does not allow traditional advertising.